Marks and Spencer Case Study
Number of pages:
8
ABSTRACT:
This 8 page paper looks at the case of Marks and Spencer when, in the late 2990’s they started to loose market share and saw sales fall dramatically. The paper conducts a SWOT analysis looking at the strengths, weaknesses, opportunities and threats, makes some strategic recommendations and then considers the PESTEL (political, economic, social, technological, environmental and legal) influences. The bibliography cites 2 sources.
FILE NAME:
File: TS14_TEmarks5.rtf
Send Me This Paper
Back to Papers